*** 30 SUREFIRE WAYS TO GET MORE CUSTOMERS *** Nov. 16, 6pm-8pm 30 Sure-Fire Ways to Get More Customers How do you attract new business when your time, money and resources are limited? For most entrepreneurs and service professionals, it’s a constant struggle to build and maintain a solid customer base and achieve consistent revenue growth. This workshop will give you 30 tips you can use now to boost your business. In this session, you’ll discover how to: • Get prospects to call you • Convert prospects to clients with less effort • Avoid costly price discounting • Turn clients into repeat customers that refer more business to you. By the end of the night, each participant will understand how they can create systems and strategies to enhance their business right away. *** HOW TO MAKE YOUR BUSINESS IRRESISTIBLE TO THE MEDIA *** Dec. 2, 6pm-8pm A well-placed article, an insightful radio interview or a 2-minute feature on a TV news program can catapult your business to new heights. And best of all, media exposure is free! This workshop provides essential tips on how to raise your firm’s visibility through skillful interaction with the media. In this session, you’ll discover how to: • Make yourself newsworthy. • Cut through the “chatter” and get the attention of editors, producers, news directors, etc. • Avoid the rookie mistakes that will irritate rather than ingratiate you with the media. • Create a low-cost, high-impact media kit. • Master the art of “spin”. *** BUILD YOUR BRAND, BUILD YOUR BUSINESS: 20 KILLER TIPS TO ELEVATE YOUR GAME *** Dec. 7, 6pm-8pm Why should customers choose to do business with you instead of another company? What makes your company different or special from your competition? If the answer is “nothing” or you’re not sure, then your firm is on a collision course with failure. Successful companies use their brand to construct a deep and lasting relationship with their customers. Brand building doesn’t have to take a lot of money but it takes careful planning and thought. When you leave this session, you will: · Know the techniques of a Brand-oriented approach to business that will help you whip up demand faster using less money while moving prospects through to a quicker sale. · Learn how to create a positioning statement that sets you up as the elite in your market while pulling in the right prospects. · Understand the key attributes that separate great companies from the also-rans. · Know how to avoid the 10 most common pitfalls plaguing entrepreneurs. Participants will be taken through the steps needed to create an effective and profitable brand strategy. Your Trainers: Lloyd Grant and Cynthia Franklin are president and vice-president respectively of KIP Communications LLC, a leading minority-owned, diversified business-to-business media company with a portfolio of four media products reaching more than 150,000 households in the New York metro area, including the award-winning KIP Business Report newspaperand the "Success Stories" television segments on CBS New York channel 2. For more than a decade, KIP Communications has developed results-oriented marketing strategies for Fortune 500 companies, small businesses and non-profit organizations.

Manhattan

Tuesday, November 16, 2004 at 6:00 PM - Tuesday, December 7, 2004 at 8:00 PM (ET)

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The KIP Learning Center

The KIP Learning Center is a virtual "university" for growth-focused entrepreneurs and professionals. We provide a variety of hands-on workshops, cutting-edge seminars and interactive tele-classes and Web based learning events for people heading to the top and determined to stay there.